Nea Wear Manifesto

This manifesto belongs to all those who want a positive change to take place in the fashion system. Wouldn't the world be a better place with a fair, equal system that empowers people well as workers and as customers? We aim to create a range of shared values with all players in the fashion industry but we can't do it alone. We need to stand together and we need YOU to join us on this journey.

1 – For us, you are not just a customer; you are your own person with your personality, your individuality, and your beautiful uniqueness. We want you to be a part of what we're doing and respect and understand your necessity to be you! We hope to build a community, to create a new type of connection between responsible, conscious humans. We want a real exchange of ideas and views via a direct relationship with our customers and we want to create a culture that transforms the way we consume fashion.

2 – Create awareness towards overconsumption - buy well, shop less. The choices you make can have a positive difference. We are guilty of purchasing items that have a short life span, that is unable to be put back into the supply chain or be recycled. We need to increase the level of consciousness about what and where we are buying from every day. Embrace the real way to live. We choose to use natural fibers because they are better for the environment, farmers, producers and finally, you the wearer.

3 – Every day be you Be comfortable in your body, be proud of who you are, be who you want to be in the world. You deserve to be respected and represented the way you want to be. Your strength is something to be celebrated and encouraged. Beauty is not one-dimensional.

4 - Be Just We stand for fair treatment and opportunity for all our brothers and sisters in this world and we want to ensure that whoever is involved in the process of creating NEA stands by this.

5 – We love what we do And we want to constantly improve and expand our limits. We take time to create something that is consciously viable, the lasts and most importantly something that you'll love.

6 – We have to slow down The fashion industry is one of the largest industrial polluters in the world. We are going to do our best to ensure our environmental footprint is the smallest it can be. We claim transparency, sustainability, and ethics and we need to spread the word about how we need to positivity impact and save our planet. Be aware, mindful and responsible.

9 – Strength in design Design is very powerful and we have plans to create the highest design into every element of NEA alongside creating something ethical, fair and beautiful.

10 – This Manifesto is an open project! This is the first edition, we plan to constantly change, enrich and develop. We also are keen to keep our customers at the forefront of our development so if you have comments, critiques or something to add you are more than welcome to contact us. To be aware, mindful and responsible To have a positive outcome organically.

Deliver a high standard of ethical conduct

Joyful giving

Let's stop wounding our world

Nea Wear UK is one of the fourty designers to be showing at DFW21 in November



The modest fashion market size reached $474 Billion

Press ReleaseOctober 2021 - It is time to see fashion with a different eye, it is time to be inclusive and say that fashion is not just for one type of woman. It is time to think sustainable and ethical both in creating and consuming. That is why we chose the theme of Awakening for those who are ready for a fashion revolution. We want to speak out loud that Modesty is the New Cool! ''

The 7 th edition globally and 3rd edition in Dubai, United Arab Emirates; Dubai Modest Fashion Week 2021 will be held on November 18-19-20, 2021 at the spectacular Rixos Premium Dubai - JBR. Think Fashion, the organizer of the DMFW21, will bring an awakening story to the people…a story for individuals, a story for modesty and a story for empowerment.

''Dubai Modest Fashion Week 2021 edition will be the most special edition. We see Dubai as our home and one of the most attractive modest fashion capitals in the world. Rixos Premium Dubai – JBR is the perfect venue to show the elegance, glamour and the exclusivity of modest fashion with a premium experience.” says Ozlem Sahin Ertas, the CEO of the global Modest Fashion Weeks.

The Modest Fashion Weeks have a travelling concept that highlights the best designers and brands, media, influencers, and retail buyers, while being the hub for the global modest fashion industry. 40 exclusively selected designers and brands will showcase their latest collections on the fashion show runway. Meanwhile, the modest fashion lovers can touch, experience, and shop the collections in the exhibitor booths area.

Coega Sunwear, Lemate, Di' Gerari, Bahae, Najtags & Ranazone (United Arab Emirates), Homolog, Gold Design, Al Haya Paris (France), Hukka, Mizalle, Mimya, Zems (Turkey), Nea Wear, Salayfa, Demure Duchess, Thread Palette London, Samaira Ghani, Shaeen Salim (United Kingdom), Munamer (Italy), Surturban, Israel Kasnett (United States), BModest (Lebanon), Halimo (Norway), Brave Kiswa Almaty (Kazakhstan), Heaven Lights (Indonesia), Lirat (Iraq), Zeina Ali (Jordan), Massodah Shabodien (South Africa), Salam Design (Palestine), Sweet Dolce (Iran), Nordays (Belgium), Valdini Couture (Bulgaria), and the (Global) are only some of the designers and brands who will demonstrate unique fashion shows and highlight the diversity of modest fashion.

During the 3 days many fashion talk shows will be in the event calendar and host global celebrities as keynote speakers to empower women entrepreneurs and fashion lovers. Aya Fawzy, Sherine Samir (K.S.A), Sara Coelho Ansari (France), Rania Yehia, Nadia Elkholy, Dina Sokar (Egypt), Oumaima Elgachi (Morocco), Sarah Baghdedi (Lebanon), Ghazaleh Ghaffari (Italy), Mahsa Ghazanfari from (Iran), Ines Sebiane, Rana Al Sayyed, Nerveen Al Jabban, Hafsa Lodi (UAE), Talieh Kheradmand (Turkey), Mayma Kraichi (Spain) are only some of the great inspirational names with many other 100+ selected special guests.

“We’re excited to host Dubai Modest Fashion Week this November at Rixos Premium Dubai, our most fashionable destination in the region. There is not a better place in the world for the most anticipated event! This paradise is the world’s runway, in the sense that there is a constant flow of A-list celebrities and trendsetters from all around the globe to our location. From the grandiose entrance to award-winning dining and stylish outlets, to picturesque luxury accommodations, to phenomenal views of the record-breaking Ain Dubai, we’re set to make a show-stopping impression amongst Modest Fashion Week lovers. Rixos Premium Dubai is the perfect venue to showcase the elegance, glamour and exclusivity of modest fashion with a premium experience and authentic Turkish hospitality.” Says Ali Ozbay Regional Director of Marketing & Communications Rixos Hotels UAE

Ozlem added saying: “We feel the responsibility of being the pioneer and the most prestigious event series that is dedicated to the industry. This responsibility helps us to go out of our comfort zone and serve the best for the modest fashion industry while creating the solution for global businesses. We carefully curate all the global designers to show the power and beauty of modesty.”

The Modest Fashion Weeks were previously held in Istanbul, London, Jakarta, Amsterdam, Dubai and has 2 Billion Media Coverages, 40+ country participations. The event series are supported by the United Arab Emirates Government Entities and other countries that see modest fashion's huge potential and deep influence on other industries like tourism, high tech and FMCG. The modest fashion market size reached $474 Billion.

Top selected global online and offline retail groups will also have their front row seats in DMFW21 while they will be busy with choosing the designers exclusively for their brands. Altayer Group, Kamal Osman Jamjoom Group, Armada Group will be some of the selected buyers of the Dubai Modest Fashion Week 2021.

Dubai Modest Fashion Week 21 event entrance is only available with pre-registration on and with special invitations.

What to expect next? A daily presentation of the desingers to be showing on DFW21 catwalk! 

"They said only with masks"

17 September "Hundreds have stripped and posed naked in a north London park -- all in the name of art. Wearing nothing but a white face mask, some 220 volunteers gathered at Alexandra Palace to take part in the Everyone Together art installation organized by Spencer Tunick." CNN

Always at kitchen at parties' mask by needle artiste @sylviefranquet.

I tried in my way to be free' mask by needle artiste @sylviefranquet

More of Sylvie Franquet on her Instagram profile or on

'Teadrinking by the Blue Sofa" @krasso_mihaylov

Blue Sofa - Both Sides 2020 - Current

The Blue Sofa spirit : Nothing knewer than ten years old!

also : The older the better!

Be Blue Sofa - Save the Planet!

Note: the Blue Sofa Current motos do not concern your FacialMask!

As an ancient Chinese script - the fashion entries are to be read from bottom to the top.


Rug by Galina Borisova's grandmother

4 May - The Old Blue Rug

Tired of the Blue Sofa? You could always roll on down on the bluish rug.

The older the rug is the better. Remember: Nothing new in order to be en vogue with The Blue Sofa Current!

Check with you great aunt, she must have one in the attick/celler. Trust me, I know what I am talking. Not par hasard they call me The Iron Carpet!

Above excellent Blue Sofa rug, found by Galina Borissova in her attick. Inherited by her grandmother! Entirely in the Blue Sofa spirit : Nothing knewer than ten years old! and also : The older the better!  Be Blue Sofa - Save the Planet!

Note: the Blue Sofa Current motos do not concern your FacialMask!

30 April - Trikini Day

Yesterday was Dance Day. Today is Trikini Day. With all famous beaches around the world COVID-closed the only chance one gets to wear one's trikini is on a rainy day in a shopping trip to the Co-op....

It's such a shame that in our household its the hunter that goes shopping...

Alternatively, one might premier trikini at a NHS' Thursday clapping session.

Author unknown, source social media

29 April - NO HIGH HEELS

I repeat NO HIGH HEELS at home! for those who are not on speed dial on a fancyman's phone. Get over it. Having said that I have to admit that between 20 and 30 I was wearing highhills 24/7, including at home and when throwing the rubbish. But then I was living in downton Sofia surrounded by all the thugs of the organized and disorganized criminal structures post-communist Bulgaria has sprung. Thus, only when one is surrounded by pimps and thugs, one’s esthetic perspective might get displaced enough as to think that wearing highhills at home is a sensible look. So I wouldn't judge myself too harshly for then. It is strange to think about it now, but precisely those ex-sportsmen turn organized-thugs in the post-Eastern Block were the first to introduce the sports wear - until then reserved only for sports'events and halls - to the street. Strangely enough, because I was living amidst that folly I haven’t noticed the shift utnil Boycho, upon his returned from England in 1994, asked me “Why are all these men in our neighborhood wearing sportsanzung?” Which means that it took the West some quarter of a century to become as sporty and thuggy as the Eastern Bloc after the Fall of the Wall.

In COVID19 quarantine Elmira Kapitan wears Tibetan trousers and Birkinstocks. NO HIGH HEELS

LAAF on the Blue Sofa, West Side, in festive twenty-years-old Chinese silk pyjamas celebrating P's birthday on Orthodox Sunday.

Sunny Blue Sofa - Both Sides 2020 Fashion

Remember this time last year? LAAF launched its Sandy Summer 2019 Fashion. It consisted of wearing old garments used to the point not to be good to be worn in town; but loved enough so not to be thrown away; hence moved to the Old Fisherman's Cabin and worn by the sea during long sandy summer days.

This April LAAF is launching its Sunny Blue Sofa - Both Sides - 2020 Fashion. It consist of wearing your pyjamas and house-deluxe garments both indoors and at your rare outings outdoors. And this is the best time to do it - introduce free style street pyjamas wearing - after a month of COVID19 quarantine when people are used of both : at home, seeing people in pyjamas 24/7; in the street, seeing people in uglish lycra sports gear 24/7.

Thus the introduction of free style street pyjamas wearing will softly and unnoticeable reign the streets as a dream merging into reality. And of course nightdresses too.

The Sunny Blue Sofa - Both Sides Fashion - is a relaxed rather naked sort of fashion. Hence, the nearly newborn naked element of the current uglish free style sport fashion will be perpetuated.The naked element will even be perfectioned as who wears bras or smalls under a pyjama or a nightdress?

Last but not least, just as last year's Sandy Summer 2019 Fashion, the best thing about Sunny Blue Sofa - Both Sides 2020 Fashion is that you don't have to buy anything. You already have all that you need.

Inspired by Phaedra, an excellent biker and pitchblackwardrobe goth, who suddenly "I am going soft..I've bought a bloody WHITE bloody dress...aaaarrrrggghh....😧. Now I just need somewhere to go actually bloody wear it given that no one is allowed to go anywhere at the moment...bugger!!"

The Sandy-Summer 2019 Look - is now de passé