Have you noticed: when ambitious lather climbers reach the top of whatever lather - business, social, individual fixture on the achievement of a certain figure in millions or billions - they have been climbing for a decade, two or more, how they suddenly discover ...the non material?
After having climbed to the top of the Earth and all its material goodies; they now discover Heaven and the non material dimensions of the invisible and have to conquer this too. In one way or another. And here enter all gurus; Kabalas; Scientologies; unnamed Balian magicians etc etc
With the phenomenon being far too common and the pattern far too repetitive, I felt it needed a name and started calling the individuals entering and existing in this particular mind send the Pious Entrepreneurs.
A Pious Entrepreneur is a person that starts thinking about her/his soul approximately a quarter to half a century after having started thinking about her/his bank account. The funny thing about the Pious Entrepreneurs is that they end up doing what hundreds of millions of very poor Muslims, Hindus, Bhudists, Bahayans, Zoroastrians, Sufits and others do : pray, meditate, fast, strengthen their bodies and souls with strange physical and spiritual practice etc etc.
Take Jack Dorsey for example he uses a sauna to sweat not unlike millions of the poorest in Africa and Asia. Eats a meal a day not unlike millions of the poorest in Africa and Asia; and has a whole food-free day on a Saturday not unlike millions of children in Africa and Asia. The question is, if you will end up doing what tens of millions of poor people do, why bother getting rich at the first place? And here we come to another characteristic common to the Pious Entrepreneurs : they always miss the point.With the point of all spirituality being roughly: restore balance and generate harmony. Hence, no, taking a dry-heat sauna after an ice-cold bath won't restore the balance in the world.
Lately, the world woke up with yet another Pious Entrepreneur, one of an estellar scale - Donald Trump. And in the best Pious Entrepreneurial traditions Trump too missed the point. With the point being that regardless how useless the UN is, at this moment in timespace, the most spiritual thing to think about is restoring balance in nature. But here we are yesterday’s Pussy Grabber turn newly born Pious Entrepreneur has just discovered two exciting notions ‘freedom’ and ‘religion’ . So hop he goes off to get himself a place in heaven.
On his Religious Freedoms Summit the newly born Pious Entrepreneur Donald Trump was joined by other newly born Pious Entrepreneurs, like Bulgarian President General Major Rumen Radev. Who is a case of a rather curious Pious Entrepreneurship, as he represents Bulgarian Socialist Party - which is par excellence the party of Pious Entrepreneurs. The materialistic party, once called Bulgarian Communist Party; that persecuted genuinely religious and pious people and came with ingenious slogans like "The American President - Enemy number one of the village system in Topolovo Town" (No, this is not a translation clumsiness) or "Every picked tomato - a nail in Kenedy's bed"; so this party is now freshly reborn, it its integrity, on the Pious Entrepreneurial model.
Another slogan of the time, to which I adhere, is "Вместо църква и вино - клуб и кино" "Instead of church and wine (go to a) club and cinema". A rather sweet appeal to exchange religious practices for more cultural ones. Grown up in "communist" Bulgaria I learned about the cooperation between the Church and the Work and Women's movements in the West only in 2004, when reading Mario Vargas Liosa'a exceptional novel El paraíso en la otra esquina translated in English as The Way to Paradise. A double biography of Paul Gauguin and his grandmother Flora Tristan, a socialist writer and women's rights activist. It blew my mind, this naturally logical connection between Church and social activism in their attempt to create a more balanced, harmonious society. A connection destroyed by the ex-Soviet communist, future Pious Entrepreneurs party.
Leaving the Pious Entrepreneurs to their ambitious celestial practices and religion freedoms’ summits I invite the remaining, less pious but probably more lastingly and routinely spiritual, part of the population to:
The Credit Suisse Exhibition: Gauguin Portraits at the National Gallery from7 October 2019
Also Gauguin from the National Gallery, London, will be released in cinemas nationwide from Tuesday 15 October 2019 by More2Screen.
After reading Liosa, whenever I think of Gauguin I also think about his grandmother and how behind every great man there standeth not one but endless network of great women.
24 September 2018